Case Study: Email Marketing Campaign for Non-Profit Donor Re-engagement
Client Background
A small non-profit organization, operating for three years, aimed to re-engage past donors and increase consistent support.
Objectives
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Re-engage previous donors
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Increase pre-event donations
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Boost event-day contributions
Strategy
We developed a targeted email marketing campaign focused on:
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Donor Segmentation: Tailored messages to individual and business donors.
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Pre-Event Campaigns: Encouraged donations before the event by highlighting impact stories and promoting branded charity merchandise.
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Event-Day Push: Reinforced donation opportunities and brand visibility during the event.
Implementation
The email campaigns were strategically timed to build momentum leading up to the event, with follow-up emails sent on the event day to maximize engagement.
Results
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Pre-Event Donations: $11,325 raised online before the event.
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Event-Day Donations: An additional $20,675 secured at the event.
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Total Donations: $32,000+ raised through targeted email outreach.
Conclusion
Through personalized and strategically segmented email campaigns, we successfully re-engaged past donors and significantly boosted contributions, helping the non-profit exceed its fundraising goals.
