top of page


SEO vs. Paid Ads: The Real Numbers, and How to Actually Allocate Your Budget
Here’s a concise Wix excerpt optimized to encourage clicks while capturing the article’s main value:
SEO vs. paid ads isn’t an either-or decision. Learn the real cost-per-lead and conversion numbers, how AI search is changing both channels, and a practical framework for allocating your marketing budget based on your timeline, goals, and data.
Cathy Olofernes
Sep 44 min read


SEO Isn't Dead. It Just Stopped Being About Keywords.
SEO isn’t dead. It’s evolving beyond keywords. Discover how AI search, brand mentions, content structure, platform authority, and new performance metrics are reshaping SEO strategy in 2026.
Cathy Olofernes
Sep 34 min read


SEO 101: What’s Actually Worth Understanding Before You Do Anything Else
New to SEO? Learn the fundamentals that actually matter, from technical SEO and search intent to content, authority, and measuring business results, plus a practical 4 week process for prioritizing what to fix first.
Cathy Olofernes
Sep 24 min read
bottom of page
